Einstein is claimed to have said "Everything Should Be Made as Simple as Possible, But Not Simpler." He also said "Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius -- and a lot of courage -- to move in the opposite direction."

For the last decade, IT has paid lip service to the first while acting the intelligent fool in the second. Result: development believes it can remain a growing artisan cottage industry when the rest of the world focuses on self-driving cars and sleek innovation. History shows that the world moves around and past the cottage artisans who wake up one day to discover that their wonderful expert buggy whips aren't in demand any more. Which already is the effect with Windows 10: people under the age of 25 have a "who cares" attitude and won't pay a bean.