>http://www.theregister.co.uk/2016/04/30/intel_atoms_cancelled/

"Intel today scrapped the development of its Atom processor codenamed Broxton, which was aimed at powering high-end smartphones and tablets."

reads like they scrapped the technical line, not just the brand, as they were selling at least Pentium called chips with Atom architecture.
But I stopped trying to get a mental picture when they fudged the brand name lines, making it hard to get a mental map of strength and weakness of a given chip without research just to get the names right. Probably not a good time to invest there ;-)