>You see, you (if I understand correctly) do work for clients and then give them the code or support the code. I sell a vertical market application, competing with many companies, much bigger than mine. So I have to "pretend" to be bigger than I am. I have always referred to myself as this entrepreneurial "we". Of course, many customers know that I am a one-man shop (otherwise, how come nobody ever answers the phone). But the new/potential customers are VERY careful of not buying from a one-man shop.

Happy to talk to you about this offline. There are folks in our community who take over verticals from the originators and support and extend them.

Tamar