>Renaming happens all the time in every industry and company. Even companies rename themselves. Google is now Alphabet. 3M is now 3M rather than Minnesota Mining and Manufacturing. Comcast renamed their only product to Xfinity before completing the purchase of NBC Universal. I even hear ads now referring to DirectTV as ATT Direct

Still a practice I hate. As if we didn't have bunch of new things every year the names of which we're supposed to memorize, but we also have to remember two sets of names for simple tools (because forgetting the old name won't work, there's oodles of documentation out there which will never be updated). If you look up tools of other trades in any dictionary, hammer is still a hammer and a chisel is still a chisel.

>>Well well... who'd a thunk. And that being a flagship product from a company which renamed
>>
>>- directory into a folder (after refusing to call it a folder all the way into 1995, because that's what it was called on Macs and Ataris)
>>- windows explorer into file explorer (both serious misnomers)
>>- system tray into notification area
>>
>>There's more, but it was a long day. Can't remember.