>> "a platform for the alt-right." No ambiguity there. The site is trying to represent white nationalists.

All white nationalists may be alt-right, but that doesn't mean that all alt-right are white nationalists. The term originally referred to an alternative to mainstream conservatism and IME most of the worst ideology plastered onto it, comes from MSM false equivalence fallacies. E.g. a bovver boy with a swastika flag is shown on national TV as an "alt right" spokesperson rather than a white trash bigot who once called himself Republican despite enjoying the benefits of Democrat policies. Meanwhile alt-right persona Milo who is a flamboyant gay who calls himself a faggot and says he believes in affirmative action in his bed whenever he's called racist, has different labels plastered onto him.