>>Product boycotts in general are kind of silly... Yuegling received all sorts of backlash and hate mail about supporting Trump... Chick-Fil-A is another one. I get static from liberal friends because my daughter and I get milkshakes from there.
Bill posted a good response to this. Businesses can be free to enforce and relax policies while customers are equally free to choose where to spend.
IMHO a lot of it comes down to dramatics and motive. The pizzeria you described seems to have been targeted for drama and provocation followed by destruction of pursuit of happiness. It's nastiness behind a shield of sanctimony.
Basically if you're "just a customer" then you're just a customer and there's no need to try to rub everybody's nose in your sexual orientation or to try to provoke reaction. Trust the Brits to lampoon the situation:
https://www.youtube.com/watch?v=KrlzaBNgz-MNSFW but if you want to see where that meme ended up:
https://www.youtube.com/watch?v=x0zUOzkHwAE
"... They ne'er cared for us
yet: suffer us to famish, and their store-houses
crammed with grain; make edicts for usury, to
support usurers; repeal daily any wholesome act
established against the rich, and provide more
piercing statutes daily, to chain up and restrain
the poor. If the wars eat us not up, they will; and
there's all the love they bear us."
-- Shakespeare: Coriolanus, Act 1, scene 1
