>>> I tend to believe that migrating one's assets to a new phone (contacts, app data and so on) is a string driver for choosing a replacement, just like it worked for Windows when most apps were desktop-based.
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>Last year my S7 Edge came not just with software, but with a hardware connector to ease the process of migrating stuff from any sort of phone to the Samsung. Worked pretty well. Might have cost Samsung less than a buck for the hardware. The future, I think.

I switched from iPhone to Android recently. It couldn't copy my text messages properly. When it backs up my phone, it spends way too much time backing up everything. Haven't these people heard of incremental backups?