Oops, we goofed! One of us went on vacation and completely forgot to schedule the end of July reminder to get registered before the Southwest Fox 2017 early-bird deadline. So to make up for this colossal mistake, we have decided to extend the early-bird discount of $50 through August 21st.

The conference takes place October 26-29, 2017 in Gilbert, Arizona and we really hope you can be there. Head over to the registration Web site today.

If you've already registered, we thank you. Can you help us remind your fellow developers who have been procrastinating about the looming deadline by sharing this message, drop a hint at your local user group, or tweet about it? Spread the word by telling others you going on our Facebook event.

Check out our list of amazing speakers and dig into our session tracks. Follow the news about the conference on our blog.