>https://www.bbc.com/news/science-environment-49238749
>
>UPDATE:
>I am also excited that The Impossible Whopper is coming to EVERY Burger King this month! YAY.

My guess is it will flop in the USA. The problem is that it's going to be cooked in the same grill as the beef burgers and chicken -- so the vegetarians are not going to buy it, which is probably 99% of the customer base for the product.