>>https://www.bbc.com/news/science-environment-49238749
>>
>>UPDATE:
>>I am also excited that The Impossible Whopper is coming to EVERY Burger King this month! YAY.
>
>My guess is it will flop in the USA. The problem is that it's going to be cooked in the same grill as the beef burgers and chicken -- so the vegetarians are not going to buy it, which is probably 99% of the customer base for the product.

One area of the USA where it'll probably work -- California -- 'cause Californians are weird and into weird stuff like this.