>>https://news.slashdot.org/story/21/10/02/0119220/bought-web-traffic-and-a-fake-youtube-executive-the-spectacular-failure-of-ozy
>>
>>Another company that streaks across the sky before crashing and burning, before I've even heard of them. Maybe that's for the best ...
>
>That kind of trade is called „selling fog“ over here. Which is then the reason you don't see any stars.

They used to talk about "pillars of sand", but why use sand when you can use vapour instead.

"Vapourware" has been around for a long time, it caused the expression "Holy smokes!" to morph into "Wholly smoke!".