Is it possible to make an entire row in a grid dynamicaly change the background colour?

For example, if there is in the table:

Item Qty Me Colour
-------------------------------------------------
PLUMS 1 kg BLUE
BANANAS 15 kg YELLOW
PLUMS 6 kg BLUE
APPLES 100 kg RED

... I'd like to have rows with the background colour as it is in the last column.

Thanks, Zlatko.