There were probably other reasons as well but that sure didn't help. I agree that a retailer taking the initiative themselves is attempting retailer suicide but if it is legislated in by the provincial government then everyone has to do it and the competitve market stays the same.

>Sylvain,
>
>Woolco actually implemented that way and it killed them (literally - they are gone now).
>No matter how big the lettering in their ads reminding people that these prices were "ALL TAX INCLUDED", people seemed to continue to fall for the other ads with lower prices showing (where, of course, the PST/GST had to be added in later).
>Since Woolco was right across the street from me, I found it a pleasure to buy things there just because there was no longer any surprises. But I guess that their traffic in general declined badly.
>
>Jim N
>
>>I agree with you 100%. That's what the government told us when they introduced the GST that many retailers will include the taxes in their prices. Now we now that they are in great minorities. Which is more catchy for a retailer, selling price of $99.99 or $115.02 (with taxes)?
>>
>>>The best solution, IMHO, coin denominations aside is have retailers meld the tax into all products prices so what you see on the tag is exactly what you pay - no surprises at the register. They already do it with gas (52.5 cents/litre contains GST). I believe they do this in England with their VAT.