>After server registration I dont see a frendly server name just GUID.

If you've published an OLE Server and registered it properly, there should be an entry under HKEY_CLASSES_ROOT\ProgID; if you're uncertain of the ProgID, you can examine HKEY_CLASSES_ROOT\CLSID\your GUID enclosed in {}; there should be a ProgID subkey that contains the reference name associated with the GUID.