>What is it about the Gartner Group that makes them so popular. I used to work at MGM. That was the first place I worked at where there was a public folder in email on Gartner Group. I heard the comment several times from my manager that the VP of IS used the Gartner Group heavily in determining the course of the IS dept.
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It's the same reason companies use VB for database applications. Your IT Head-Honcho goes to some group-think meeting where other Head-Honchos are talking the latest buzz words. Not wanting to be left out...or worse...have the appearance that he isn't hip, he starts doing the same things as the other Head-Honchos.