>Not really.... What you do is get folks to pay for a year, and give them a 13th. free. If they don't like the service, they can get a refund. In any case, it is no cash out of your pocket. And, it is of no risk to the customer...
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>Think of the dog wagging the tail, not the tail wagging the dog here...

That's an idea to put on the table, too. But I still tend to think that at least a little view of the product is a good idea. There's a lot of things I've purchased that I wouldn't've (legal word?) without a demo of some sort. The pay-now-get-refund-later-if-not-satisfied is usually discouraging to me...