>The fact that he is using the MVP Program as a way of adding value to his site, thereby adding more money to his pocket... The MVP Program is/was not meant for *that* purpose - to be used as propaganda to add value to a private enterprise...

Maybe you do not [but I see this in your tag line], but don't MVPs use that designation to their own benefit, also? I realize this is an individual promotional and not a site [banner] promotional, but there is an analogy there.