Hi John,

The subscription stuff was interesting, but I might be misreading this:

>The January 1996 cover was 76 pages long with about 40 total pages of advertising. That represents about 53% technical content.

Wouldn't that be non-technical.

>The January 2000 issue is 52 pages long with 21 pages of advertisements and non-technical info. That is a ratio of 50% dead on. So, while the page count has gone down, advertising ratio has picked up slightly.

Thats about 40%

Either way, its well over FoxTalks 2ads/25pages (8%), and I'm getting your point.