>So the question is, how do we convince employers that they want VFP sirloin and not hamburger. Hell, its all meat to them anyways.

This is the age old problem. Try explaining how good that $3 Nicaraguan blend latte from Starbucks is to the guy in the next cubicle who makes his coffee with a tablespoon of instant and hot water from a tap.

My question is, do you really want to work for a company that doesn't understand the value of what you do and the tools you use? I have done this, it aint't pretty.