Ken,
Two questions.

When you filled the general field did you specify the class that will render the image and did you use the LINK keyword?

If you did not use the CLASS keyword then the server responsible for rendering the image will be the server currently associated with the image file's extension.

The LINK keyword instructs the OLE bound image to be linked to it's server where omission of the LINK keyword will embed a portion of the server's code with the image in the general field.

One note of particular interest:
Microsoft will be issuing a Q article shortly about a documented bug with printing of OLE bound images. The VFP report writer ignores any attempt to associate your general field image with a particular class (via the CLASS keyword). The general field may be created correctly with the APPEND GENERAL and properly associated with the desired class but the report engine ignores this class designation and prints the image using the default association for the file's extension. Be warned.

ED