Adam,
Instead of adding a "general" field to your table, just add a character field that contains the full file name of the BMP you want to print. In the report writer, select the "Picture from File" option. However, instead of putting in a hard-coded file name, use a variable by surrounding it with parenthesis. For example, if your new field name was "logofile", you would enter the following for the file name ...
(logofile)
Hope this helps,
Cathy