>>One of the credit card companies (Visa I think) even guarantees purchases made on the internet against fraud. This is a far cry from 94/95 when the Visa bills would have in bold letters at the top "Do not give out your credit card on the internet".
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>I think that with the new Smart Chip technology, just so everyone knows all Visa cards don't have the same guarantee... if I'm right of course :-)

It is also more interesting now to use the online transaction as oppose to leave your credit card number in a store as the online merchand, in most setup now, doesn't even see your main credit card information. So, the transaction is done from the client to the bank. The merchand only receives the transaction status and some information for the monitoring and adjustements. That is mostly standards now for those setups.