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I think the real criteria lies in how much you contribute.
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There has to be a balance. Quantity w/o quality does not cut it. I have always thought that one of the requirements for the MVP award was that you had to author at least 1 whitepaper for MSDN. These online forums are great for peer talk and support. But a whitepaper, at least a good one, stands the test of time.

< JVP >