I believe Joel was talking about third-party vendor funding, say VFP books, tools & services vendors. Maybe I misunderstood.
I'm open to hear about other approaches (well, maybe not the open letter types).
>J.
>
>Maybe I'm misreading, but isn't most marketing vendor funded??? I think that a 'user-funded' campaign is over the top myself.
>
>And writing great articles for non-VFP magazines is certainly a good approach, but why should it be the ONLY approach???
>What good will it do if MS continues to let gartner-type rumours go unanswered or if MS doesn't have regular ads throughout the IT industry to promote VFP? Without some consistent and regular message by MS that VFP is a "live" product it will continue to be relegated to 'that old dog' status.
>
>Steven Black puts VFP into a "niche". Well I say that it must be the biggest niche in the world - EVERY small-medium business and some large businesses!
>I can only say that I hope that other VFP luminaries do NOT share his view. Their silence on this matter generally *may* indicate that they do, but I hope that time will show differently.
>
>Regards,
>
>JimN
>
>
>SNIP
>>
>>I think a vendor-funded marketing campaign is a little over the top. All the brouhaha going about on the wiki about marketing VFP prompted Steven Black to chime in and I believe his idea was right on target.
>>
>>The idea consists of VFP developers writing great articles and submitting them to usually non-VFP magazines and/or web sites. To this I would add, as well as to the regular VFP mags & sites that cater to other language developers, like CoDe & maybe FoxTalk.
>>
>>For this idea to work I think the articles would need to be about how VFP interoperates with other products and technologies, MS or otherwise. IMO a pure VFP article would not fly at all.
>>
>>There is definitely an opportunity now with the news that VFP will ship before VS by more than a few months. Who knows, maybe a few managers and / or developers would be impressed by what the new VFP version can do.
>>
>>Just my .02
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