>What really flummoxes me though is how worked up we get about programs and at the same time forgetting about how valuable the data really is. It's the data that is valuable, bot the code.

It's one and the same.

The app is "valuable" simply because it protects the data (from accidental destruction) while at the same time providing ways to extract "information" from that data. This "value" has created a demand for the app on the part of the User. That and the fact that we've invested about 20 man-years in it and in effect is what our "company" is all about (we sell software; not "data"). And that's why we get "worked up" about our "programs" ... all 2000+ of them.