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VFP Marketing Plan
Message
From
11/06/2001 08:35:07
 
 
To
10/06/2001 23:46:54
General information
Forum:
Visual FoxPro
Category:
Other
Miscellaneous
Thread ID:
00515230
Message ID:
00517692
Views:
16
Unervisities in the orient. Make CBT training available in the US.
>>
>>They've tried that. Remember "Mastering Visual FoxPro"? It didn't sell.
>
>Did they do much marketing of the product? I know that I bought it based on an ad (in FPA I think). Was that the kind of "marketing" they did for the product? If so, and I suspect it was, then we will clearly need more than ad in the adherent's mags to grow VFP converts.

I don't know what they did.

>
>By the way, for my particular style of learning, I didn't "take" well to that Mastering CD.

That type of learning doesn't work for everyone. Other people did benefit with it.

>Maybe others felt the same way. I wonder if MS ever tried to find out?

I have no idea.

>
>Finally, a long time ago there was a discussion of VFP being out of TechEd because of poor attendance. One argument at the time was that that was a very poor bit of reasoning and if companies did that in the general case (put a product out and then cancelled it when it didn't sell right away) we'd have very few products today. Fortunately most companies realize that they have to spend money to MARKET a product before they can expect people to buy it. This means they generally lose money for a considerable period before they break even.

The product was produced and released by MS Press, not the Fox team, so any marketing effort, or lack of it, rests with a different group.
Craig Berntson
MCSD, Microsoft .Net MVP, Grape City Community Influencer
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