We don't all share your perspective or your business plan. I don't need/want another OS at the moment, or a new version of Office either. I already have newer versions of all of these than most of my clients will see for several years to come. Most of them are minority-owned small businesses and non-profits; many are struggling to get started or to stay afloat. I recently abandoned 60+ hour work weeks, a 6 figure income, and MSDN Universal, in order to do the work I love for people I enjoy and for whom my efforts can make a real contribution to their success. These customers are actually accustomed to being treated as second class citizens in the business community; I guess I'm the one having difficulty adjusting.