>It's not so much that it really isn't news, but that this particular piece looks too much like an advertising. Other product offerings only say "version n.x released" or "available now", without including pricing or verbage that tries to convince potential customers that you shouldn't pass on this opportunity.

I think we hit the nail on the head here. I just pasted that text from an email I received. Reworking it might have removed some of advert quality to it.