>PMFJI, I think that advertising has more usages that just to generate sales (which I understand is the main point of running ads). Advertising can also show that a product is still around and well. I keep thinking about the time MSFT had a full page ad in a trade mag for Visual Studio and VFP was not listed. Les Pinter was called in to an executive's office and asked why they were developing in a product that MSFT was dropping. I know things are different now with VFP out of VS, but the point is the decision makers (right or wrong) sometimes go by what is in the trade mags. I still think one of the best places to put a VFP ad would in an airline magazine. Of course, it would not have any "geek speak" just a general best PC database development system for desktop and the web.

How many boxes or upgrades of VFP 7.0 would be sold from an ad like this? Maybe a couple, but not near enough to conver the high cost of an ad like this. There is a limited budget for VFP marketing purely based on the sales of VFP and upgrades, a model followed by any business looking to make a profit and stay in business. I'm saying this because I don't want anyone to be mislead and think there will ever by advertisements of VFP in sources like this because their very likely will not be.