>>>>"Don't touch this sign"
>>>>
>>>>Hilmar.
>>>
>>>That's rich! I can just see people spontaneously reaching out to touch the sign BECAUSE it says not to touch it.
>>
>>Not necessarily. Back in seventies, a group of sociology students in Germany posted the "ladies only" and "gentlemen only" signs on phone booths in a department store. More than 90% of the people obeyed the signs.
>
>Dragan;
>
>Perhaps the remaining 10% did not know which "only group" they belong to? :) This goes in the catagory of, "The Things My Mother Never Told Me"!

I guess the guys were watching from a hideout, so they couldn't interview these people, and would also jeopardize the idea of unobtrusive observation. Few possible explanations about these 10%:

- bad eyesight
- absentmindedness
- foreign workers (having trouble with reading or having general disregard for signs - there are too many of them anyway)
- deliberate opposing a pointless rule
- not having money to spend on paying attention :)