>Now I think that MS has plans in that regard, and I bet they're being very very cautious and wary as regards anyone even coming close to any similar idea.

Could be, but I don't think MS is stupid enough to think noone else would beat them to it. The AOL/Amazon/SUN/Oracle folks are all over this idea too. There a plenty of people like you and I that could be on it too. They have ways of controlling what they want, it usually involves money, not silence :-)