>>Anyone saw that Blood Wake ad on TV? This XBox game TV ad is, IMHO, geared to focus on violence by the use of violent images and terms. While the first seconds of the ad show some quiet water, such as we find in the south, the war destruction components then took all the space of the ad. The last sentence we hear, in French, is "Plein cap sur la destruction". I personally find this ad a no go.
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>I actually never understood why is violence acceptable on TV while sex is not. Isn't it better that people make love instead of fighting? The kids actually learn all the kicks and feints, but don't get to learn how to be nice to each other.

You are right :-)

My son (7 years old) turn his head when he see two person performing a "french kiss", but have his eyes wide open for a catastrophic car crash or a kung-fu scene on tv...