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Lifetime value analysis
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From
25/07/2002 13:41:05
 
 
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Forum:
Microsoft SQL Server
Category:
SQL syntax
Title:
Lifetime value analysis
Miscellaneous
Thread ID:
00682635
Message ID:
00682635
Views:
49
I need to conduct what we call "lifetime value" analysis. I have a table that contains donation history of all donors for a non-profit organization. The field layout contains many fields but only fields of importance for this analysis are:

AcctNum - acct# of the donor
GiftDate - date a donation was given
Amount - amount of donation

Basically, I need to figure out how many and how much donation was received in 1997 that is considered to be "first gift" or donation from a new donor. Once determined, I need to track how much more donations were received from those same group for each subsequent years (1998, 1999, 2000, 2001).

It seemed kind of easy when I was first told about doing the analysis but now I'm kind of at a loss where to start.

1. I think I need to first determine the "first gifts" for 1997 but how?
2. Then, I need to use the same set of data to match up for each subsequent years donations given by the same group.

Is there an easy way to do this? Thanks.
It's "my" world. You're just living in it.
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