>>We are looking into various ways we can sell and license upgrades for our vertical market software. Do you know of any resources that examine the options in detail? Currently, we are considering a typical upgrade cost of 40-60% of the purchase price and an annual subscription program.
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>Is the upgrade price in addition to the subscription price? Typicallly it is one or the other, right? You see more and more subscriptions in lieu of upgrades which encompasses both any upgrades during the year as well as limited technical support.
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Hi Tracy,

We're not sure yet. We are thinking of offering both options, but I'm not sure if we can make that happen. I don't like the idea of forcing customers into a subscription plan, but it is difficult to offer one without taking away the upgrade pricing. Hopefully, we'll figure out a way to make it work. So far, I haven't found any guidance or objective analysis of subscription plans and other upgrade options. Just a bunch of Microsoft bashing over their new subscription plan. Of course, I think they are right <g>.

Thanks.