SNIP
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>>If it is possible I would like to see a change to how the wheel scroll is processed when viewing the magazine pages. Specifically, use of the wheel to scroll down while the bottom of the page is showing (or up while the top of the page is showing) should be interpreted a click on the Next Page (or Previous Page, as the case may be). In this way the wheel could be used to scroll through the ENTIRE ARTICLE without need to ever move the mouse.
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>Unfortunately, I'm not the one who built the mouse wheel event from those providers.

OK, does that mean that I should contact someone else to request this, and if so what is the address of "the provider" in question?
My assumption is that, just as "Click" is an event available to a page coder, so some event may be available when a user scrolls to the bottom/top of a page.