.Net and marketing got a mention in the latest Computer Reseller News (CRN). In the ShadowRAM column for the 10/07/2002 edition is the following:

Look for Microsoft products groups to start downplaying the .Net branding. The various server groups are backing off the whole .Net label, said insiders, although no one expects the company to rename the upcoming Windows.Net server. "I think we're trying to stress that .Net is infrastructure stuff. I don't think you're going to see the various servers with .Net suffixes," said one insider.

Solution providers agree that there's been a bit of .Net overkill. "There has been an issue with all these Microsoft marketing people jumping in and naming everything an enterprise .Net server," said one.

Analysis: Just a bit of overkill?!?