The Bicycle Shop ad was previously mentioned in Message ID # 697370.

Bill Anderson

>The Bicycle Shop Ad -- I thought this was the most effective .NET print ad. I wrote about this in another message so I won't go into too much detail here. I'll search for this message number at some later date. The subliminal messages were flying all across the two pages. The two people were at eye level and both were working ("cogs in the wheel"), and the thanks goes to .NET.