Again, LOL!

>In this installment, we'll discuss the details of the new "Slacker Coder" ad. This ad is directed toward software developers and replaces the hard-hitting "Airport" print ad.
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>There doesn't appear to be nearly as much subliminal messages in the "Slacker Coder" ad than the Dana ad. The Dana ad was a treasure trove of subliminal messages flying across the pages.
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>The coder is pretty much at eye level to the reader. He might be a little lower due to the fact he's slumping in his chair. He appears to be young due to his sideburns and haircut. Some of the accessories would also point to the fact that he is young -- there's a Slinky and a Dilbert book and a model car to the right of him.
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>There's a stack of three red .NET books to the right of him. The Visual Basic .NET book is higher than the C# book. That would be a subliminal message if it weren't for the fact that MSFT was telling VFP developers to code in any .NET language so long as it's VB.NET. To the right of the book stack is a box of VS.NET. There's a second box of VS .NET in the top left bookshelf as well. As to why there are two boxes of VS.NET, I'm not sure.
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>The coder is barely touching the keyboard, giving the subliminal "Information at your fingertips" message. The trouble is, I've pointed out this so often it isn't subliminal anymore. The rest of stuff in the office appears to be just, well, stuff.
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>The caption on the left page reads "It can help you eliminate thousands of lines of code". You could probably say that about any new language... The caption on the right page says "It can't enforce correct posture".
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>It's my belief that MSFT is actually making a reference to their original blunt advertising. .NET was so oversold that you almost thought it could cure cancer -- but now it can't enforce good posture. As opposed to "One degree of separation between you and your future", it's "It can help you elimate thousands of lines of code". The first message is an outright lie, the latter message is downright believable.
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>This new ad simply softens Microsoft's scare tactics in their original advertising toward IT developers.