>Pure HTML, the only thing I'm not sure about is the alt text and the meta tags.
>
Hi Kev

alt text gives the image a placeholder title while the image loads. for an example go to propertyinvestor.info and see how the main images have text in them until they load. coding example

<img src='mypic.jpg' height='50px' width='50px' alt="Sarah King consults on ...">

Now, I'm also really hot on giving the height and width because it allows the browser to draw the page properly and you don't end up with resizing issues as the page loads. The above example shows how that is good.

Meta tags. These tags aren't seen by humans, just search engines but are increasinly abused and the reputable engines are stopping using them. Google doesn't right now - it relies on the human read content.

here's a verbose and confusing offering from w3.org: http://www.w3.org/TR/REC-html40/struct/global.html#h-7.4.4

and a more user friendly article from a site which appears to have good newbie content: http://www.htmlclinic.com/metatags.php

Sarah