>This is plain wrong. Light and lite are becoming two words. "Light" is a visual characteristic, as in "turn on the lights", while "lite" is a marketing ploy to sell "thinner" as "beter", as in "European Budweiser is light, American is lite".

FWIW, I think "lite" can into use because it's hard to trademark words in common usage. That's why so many products have names that are misspellings of common words.

Tamar