One must observe that for every "large" company there are over 1000 "small" companies.

And for every "Gucci" there are 1000 smaller shops and designers, many of whom are millionaires.

Not everybody can be, or wants to be, a Gucci. And there are still very good livings to be had.

Of course, for those who get to "invent" customers rather than actually earning a living from them, it is much sexier to pick a pretend big company to serve so you can act important. But at least one person here states that she has "thousands" of mom-and-pop customers. Do the math- if she can get a few hundred bucks out of each of them per year, she's earning more than you will until you become a partner- that is assuming that you've had time to attend law school while you were doing all this cool commercial dotNET work with those huge customers. So lets not scoff.