>In this months FPA - there were only 3 - count 'em - 3 full page ads from Fox Vendors. Compare that with a year ago and 5 years ago.
>
>In the current Code Magazine - there were only 2 Fox ads. The bulk of the ads are know concentrated in the .NET space.
>
>Even in a magazine dedicated to Fox - advertising is hard to come by.
>
>The Fox Market is contracting - perhaps more rapidly than before...

The FPA ad situation may have more to do with FPA's attitude and pricing practices. We were running full page ads and appearing at their conference, but after our dealings with them and based on comments from other would be advertisers, it's doubtful we'll do business with them again.

As for Code magazine we'd probably advertise our non-VFP business there, (if they ever responded to inquiries), but they've moved to more .NET centric content so why would we waste VFP marketing dollars there?

Whether the Fox Market is contracting or just the Enterprise Fox Market is contracting is debatable.

Jim Eddins
dbx-Technologies
www.FoxToolbox.com