>>What is .NET? What is MS's .NET pitch? Does the campaign float words like robust and scalable, or is there something plain enough - in a single sentence - that would convince me to buy it?
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>I know you're trying to say something, but what? :)

What's the "sweat-shirt" pitch .NET / C# are being marketed with. Surely (don't call me Shirely:) it has to be something more than "VFP is dying, so switch to C#!", or "We have found, through internal case studies, that all those ex-VB benchies prefer C# seminars and MS buffets in Redmond to "buy your own lunch" styled VFP boot camps in Denver!".

"C# adds girth!"

"Girls prefer guys who code in C#!"

"C# is better than Viagra!"

Whats the one liner (I'm serious) MS pitches C# with?