They are not important. It's just that usually the company advertising on the superbowl are putting a lot of money and/or efforts to make those ads really good. Usually really funny.

>what are so important about the adverts duiring the superbowl?
>Slán
>~M
>
>>For those of you that are interested to watch the commercials of yesterday's superbowl but did'nt know where to find it.
>>
>>http://www.ifilm.com