>At worst they cook up mumbo-jumbo terms and try to commercialize their "great discovery". Complicated and fanciful names usually ring the alarm bells fast. At best they are genuine people who have experienced "something" but that in itself does not automatically require a new terminology to describe it.

That's the first sign of going commercial: if they feel they need new and fancy names, they don't really have any insight or religion. They have a product to sell, and want to be distinguished on the market.