Either I missed it or you did not mention the specific market. In either case, sometimes if marketing $ is limited, you can try a different route. For example, let's say you have a package that manages document images. You could offer your package (in a bare bones format) as a freebie with equipment that a major distributer of imaging equipment sells or leases. Then offer 'add-ins' at a price or a subscription rate. Sometimes they already have an in-house package they offer but they will sometimes be willing to provide more options to their customers as it increases their customer statisfaction also. Who are your potential customers? What types of seminars and professional functions do they attend? Do they have an industry newsletter? Should you be presenting your product at the industry trade-show, seminar, or in their newsletter? Perhaps you could convince someone on the newsletter staff to 'rate your program?'




>We developped an application for a vertical market.
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>There's an already established competition in that market. Though we know that our application is better than theirs <g>.
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>What should we do to become succesfull with our product?
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>What would be the best strategies?
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>Every comment is welcome.