Thank you Terry.

>You develop a business plan - a marketing plan - and make sure you have a good marketing and sales budget.
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>In successful "commercial" shops I've done modular work, they always seems to be more salesmen than engineers or admin types.
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>Your greatest challenge will be convincing propsective users your app is worth the hassel of the turn over (changing from your compeditors product to your product). All other issues are secondary, providing your app is sexier and easy to use.
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>Can you convert the legacy (competitions) data to your application? Make a list (be honest) discribing how your app is similar/different - stronger / weaker than your compeditors.
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>Hire the competition's Marketing Director - get the competitions customer list. Buy the competition - those would be the shortest route!:-)
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>The worst thing you could do is make the bet that technical types can move from development to marketing and sales.
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>You need a plan - or - put it out on the share / eval ware market. There are people making hundreds of thousands using that approach.
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>>We developped an application for a vertical market.
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>>There's an already established competition in that market. Though we know that our application is better than theirs <g>.
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>>What should we do to become succesfull with our product?
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>>What would be the best strategies?
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>>Every comment is welcome.