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Trader Joe's Charles Sharles Shaw wine
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De
14/06/2004 11:26:58
 
Information générale
Forum:
Politics
Catégorie:
Autre
Divers
Thread ID:
00913442
Message ID:
00913488
Vues:
15
Hi Tom,

>This must give it legitimacy, as the price was $17.99.

This made me remember something:

The other problem with cost is that higher the costs often feed tangential goals, like status or prestige. "Of course, I have a project with 150 people (sniff, sniff)." This can lead to projects that fail because the manager wanted to look impressive. After all, how much status is there in staffing the same project with 10 programmers and delivering in half the time?

Excerpt from Extreme Programming Explained: Embrace Change, by kent Beck (page 17).

Does this also apply when offering a VFP solution to a prospect when compared to a dotNET/SQL Server one?

Regards,

Fernando

>Trader Joe’s stores have a wine called “Charles Shaw”. When introduced in California, it created a bit of a stir, as its price is $1.99. The affectionate name of this beverage is "Two Buck Chuck". Some people love it and others hate it. In blind tests it has beaten out wines in the $40 to $50 range. I have no idea how the blind tests were conducted but I think I can tell a “good” wine from a “not so good” wine. Well, I would like to think so.
>
>We were recently at a nice restaurant and saw Charles Shaw on the wine list. This must give it legitimacy, as the price was $17.99. I am sure any wine that costs $1.99 at the store tastes even better at $17.99. The price speaks for itself.
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