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Sony strikes again
Message
De
05/07/2004 21:39:57
Hilmar Zonneveld
Independent Consultant
Cochabamba, Bolivie
 
 
À
05/07/2004 17:14:43
Dragan Nedeljkovich (En ligne)
Now officially retired
Zrenjanin, Serbia
Information générale
Forum:
Social marketing
Catégorie:
Technologie
Divers
Thread ID:
00920697
Message ID:
00920888
Vues:
14
>>Amazing… compression technology or just another commercial competition craving?
>>If this continues this way we will all end up saving & listening a million songs into/from a penny. What’s next?
>>
>>http://story.news.yahoo.com/news?tmpl=story2&u=/nm/20040701/tc_nm/tech_sony_walkman_dc
>
>Shouldn't they rename it to "WalkPerson" for the US market?

Hehe, the eternal problem of political correctness.

Perhaps you heard of the case of authorities in L.A., I think it was, who politely asked computer makers to stop using offensive terms like "master / slave".

In some cases, investigating a potential market BEFORE promoting a product name might potentially save a company millions of dollars. Mitsubishi launched a car named "Pajero" - when it came to Latin America, they found out that the name wasn't very appropriate here. ("Pajero" being slang for "masturbator"). So they had to re-launch it, with the name of "Montero".

Something almost identical happened with another car maker, who sold a model called "Lacrosse"; the problem, in this case, appeared in French-speaking Canada.
Difference in opinions hath cost many millions of lives: for instance, whether flesh be bread, or bread be flesh; whether whistling be a vice or a virtue; whether it be better to kiss a post, or throw it into the fire... (from Gulliver's Travels)
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