We've been working on a vertical app.

We're really close on being finished with it. Here's the thing. We saw a demo of a product offered by a competitor.

There's a thing that our application has that our competitors does'nt fully offer.

But that particular competitor (the demo we saw) says in his publicity that their application is offering it. and in fact it's something that is not really completed yet.


So from that publicity here's what I understand.

. That competitor realized that this characteristic could become very important in the future.

. They probably intend to make their software support what they say as fast as they can but they're not there so far so they just fake it in their publicity.


How should we react to their (could we say false) publicity?